How We Market Your Property

How about marketing...?

At mile… we develop a marketing package to suit you and your property. We invest heavily in new marketing practices in order to get your property out to as many potential purchasers and tenants as possible. This is done in a number of ways.

The Internet…

89% of adults in Great Britain used the internet at least weekly in 2018, up from 88% in 2017 and 51% in 2006. *Quote from the Office of National Statistics*

In today’s day and age of I-phones, blackberry’s, PDA’s,  PC’s  and  laptops,  people  have constant access to the internet and the virtual world of property.  As a result of this, our priority is ensuring that these applicants have access to your property  24 hours a day and that it remains at the forefront of their property search. Our bespoke website makes searching for property as easy and functional as possible and presents your property as well as possible. Your property will also be available to view on all the major property search portals. These include Rightmove, Zoopla, Findaproperty and OnTheMarket. These are just some of the many portals we advertise on.

Boards, Publications and Window Shopping…

Aside from the obvious – that a For Sale sign reveals your intention to sell and attracts attention to your property from passers-by – it’s also useful from a word of mouth perspective, particularly if you live in Cul de Sac.

For Sale signs will get people talking. Someone might know of someone who is looking to buy a property, they might even be looking to buy themselves – either way, the sign hooks them in and they either contact the estate agent themselves to discuss the property in question or hand on the details to their friends, family or neighbours.

 * A "For Sale"board is also 24 hour marketing *

Even in today’s world, word of mouth can have an impact. There is always a danger that the home you are trying to sell is rather forgotten about, even if your property has a significant online presence. It may get lost in a sea of competition. By having a For Sale sign, you also increase the likelihood of attracting opportunist buyers – those who see the sign, out the blue, and suddenly have their interest piqued.

There is also the power of association argument. Even now, many people will automatically associate For Sale signs with estate agents and homes being sold. We’re a very visual species – what we see influences how we think. It might only be subconscious at times, but people will remember seeing For Sale signs. If they’re looking to buy a property, they’ll probably actively be on the lookout for them.

* Not having a "For Sale" board is like shouting with a whisper *

By not having a For Sale sign, you could be missing an open goal when it comes to attracting as many would-be buyers as possible. Yes, many will turn first to the internet, but people do still like the comfort of more traditional marketing methods. They know where they stand.

On a more practical level a For Sale sign makes your property stand out instantly when would-be buyers come to view it. With first impressions so important, you want your buyers to know which one is your home straight away, rather than wandering around in a daze for a while beforehand.

At mile… your property will be rotated in our window display. As local estate agents we are situated on the ever popular Chamberlayne Road, NW10 and Edgware Road, NW9 and a lot of applicants enquire after walking past and seeing properties in the window. This is a great source of enquiries and offers obvious advantages over agents that do not have offices in the area.

In  addition to this we will always asses the requirement for additional marketing. We often commission and print publications and leaflets if we see this as being beneficial in finding you the right purchaser or tenant. Remember, if we fail to let your property this is at a cost to us.

NO SALE = NO FEE!      NO LET = NO FEE!

For more information please contact our sales or lettings team on 0208 968 6000, alternatively please click here to arrange a valuation of your property.